About this location: Oharai-machi & Okage-yokocho
Oharaimachi is the stone-paved approach to Naiku, reconstructed in Edo-to-Meiji style. At its center, 'Okage Yokocho' is the lively post-worship district — enjoy Akafuku, Ise udon, and tekone-zushi amid nostalgic architecture.
Key features
- Okage Yokocho — recreates the Edo-to-Meiji townscape with about 50 shops, including Akafuku Honten, traditional Ise udon, and tekone-zushi
- Oharaimachi Street — the stone-paved approach to the Inner Shrine, lined with wooden buildings along the Isuzu River
- Akafuku Honten — Ise's famous mochi shop founded in 1707; enjoy it inside while gazing at the Isuzu River
- Maneki-neko Shop and Iseban-ko Pottery — traditional craft shops where you can watch artisans at work
- Evening Illumination — lanterns and stone paving create a retro nightscape, especially atmospheric when wet stone reflects light after rain
